Write what you write best—If you’re really good at writing romance novels, it’s probably not a good idea to venture too far into other genres. If you’re a technical writer or good at writing non-fiction, don’t think that you can write a successful romance novel the first time out of the gate. This is similar to the simple business concept of specialization. If your business specializes in making widgets, don’t try to make bread. Doctors who specialize in dermatology don’t practice birthing babies. You specialize in what you know best. Zane Grey wrote westerns, not legal or political thrillers. John Grisham writes novels with a legal theme, not westerns. There’s a bit of a steep learning curve to go from writing one genre to writing another. Readers generally want to associate you with one genre, but that’s not to say that you can’t stray into other areas. Four of my five novels are mysteries although they have different themes. Murder at the Ocean Forest is a period piece. The Versailles Conspiracy is a modern day political thriller. The Maynwarings is set in the Old West. The House of Dark Shadows is a psychological thriller. There is certainly a mystery element to all of them. My only foray into another genre was with Conversations on the Bench, which is a motivational or inspirational novel. It was a total change of pace for me to write an inspirational novel, and it was a steep hill to climb to be able to do it. First, I had to convince myself it was a project that I both wanted and felt capable of completing. Second, I had to remind myself that it was based on real people and actual events—not what I made up with my vivid imagination. Third, I had to do some research to see what elements went into writing a motivational or inspirational book. Then, I had to actually write the book.
I’m not trying to discourage any indie author from trying different genres. If you’re willing to climb that steep hill and accept responsibility for the outcome and any fan fallout of moving into a new genre, I would encourage you to go for it. What you don’t want to happen is for readers to be unable to identify you with a particular genre. If you’ve written a couple of romance novels then decide to try a mystery, for example, mystery readers may not be willing to give you a try because they associate you with being a romance writer. The same goes for romance readers. You don’t really want to lose your identity as an author of certain books and genres. If you have a formula that’s working for you, it’s probably not a good idea to mess with it. Remember what happened when Coke tried to change their formula?
Stay focused—Staying focused is one of the hardest parts of writing. It takes discipline to be a writer. You have to dedicate time to the art—and a lot of it. Good books aren’t written overnight. It’s easy to start a book then get sidetracked by other things in life. By the time you get back to writing you may have forgotten where you were going with certain elements or you may have to spend a great deal of time going back to review what you’ve already written. Indie authors are usually also writing because they have a passion for the art, not because it’s their full time job. If you’re going to be a successful indie author, writing needs to be either your full time career or your second job. Dedicate a set amount of time on a set schedule and stick to it. Stay focused on the task at hand—finishing the manuscript. You’re inevitably going to stray from the schedule, but try to get back on it as soon as possible. Set goals and timetables for yourself and try to meet them. It took me a long time to write The Versailles Conspiracy. I wrote the manuscript then put it away for a couple years. When I resurrected it, I got sidetracked several times and had to step away simply because I wasn’t staying focused. A similar thing happened with Conversations on the Bench—I kept getting sidetracked so that I couldn’t do the research (phone interviews predominantly) that I felt necessary to write the book. With my other books, however, I set timetables and goals and used that as my roadmap to the completion of the manuscripts.
Staying focused is also important once you’ve published the book. It takes a lot of planning and execution to successfully market the book. The planning, launch and execution of the marketing phase should be part of your overall plan and schedule. Marketing the published book isn’t something you as the indie author can do on your own. It takes a dedicated marketing effort that combines social media and traditional advertising to make the book a success. Are you, the indie author, best at marketing your book or at writing? If you’re like me, I’m a better writer than I am promoter. Find the right marketing team to focus on that specifically so that you can focus on writing. It’s very easy to get sucked into the marketing process with the social media managers, brand managers, advertising professionals. Don’t totally disengage from the marketing process. You need to oversee the marketing so that it remains focused on the book and sales of the book. Don’t stray from your focus on writing but pay attention to the work others are doing for you.
Set goals and timetables for writing the book and then for marketing the book then stick to that roadmap. You’ll be surprised how far it will take you.
Over the last several years, I’ve had the privilege of talking to a lot of indie authors in various forums. It seems that we all share a common set of problems and traits when it comes to writing. Any serious indie author will tell you it’s not an easy undertaking to write a novel or multiple novels. Not only can the task be physically and mentally exhausting, it can also be emotionally exhausting. I liken being an indie author to being a prisoner in solitary confinement. There’s a sense of being alone, being stranded, with no one to turn to and no one who can sympathize with you—unless you have a strong network of fellow writers who have been successful as indie authors.
Many of the indie authors with whom I’ve spoken or corresponded are frustrated. The writing isn’t going well, and the book sales aren’t going well either. They’re not in the place they want to be with their writing endeavors. They can’t figure out what they’re doing wrong. They feel like they’re spinning their wheels. This is from seasoned indie authors and new indie authors alike—those who have published many books and those who are setting out to write their first novel. I, in fact, have been there myself and still go there from time to time. But still, many of us go on torturing ourselves and stay the course until our work is done and we move onto the next book. Some call us gluttons for punishment and others see us as artists dedicated to our work.
I believe that indie authors serve a vital purpose in the literary world. There are many diamonds in the rough in the world of indie authors. Just because a major publishing house publishes a book doesn’t mean that the author is good or that the book is good. I’ve read many best sellers from major publishers that lacked substance but yet they were incredibly well-marketed so that the everyday reader believed it was a good book. But that’s not to say that all indie books are marketable or better than average; in fact, many represent a hobby or personal endeavor as opposed to a serious commitment to the art. My focus is and always has been on the realm of serious indie authors—those who have committed themselves to the art of writing and those who will continue to write whether success finds them or not. The serious indie authors, like indie filmmakers, bridge the gap between that which is marketable on a mass scale and which is often average and the realm of artistry where you might just find a diamond in the rough which for whatever reason has been overlooked by mainstream publishing houses.
To those serious indie authors who share the same emotional, mental, and physical struggles that I often endure in pursuit of writing a novel that is entertaining for readers, I offer a few tips that I have compiled based on my personal experiences and those of other indie authors. I hope my insights are helpful to indie authors who may be struggling with their writing endeavors and give those thinking about writing a book some issues to consider before they undertake a writing project. Together we can make the world of indie writing better for all those who are dedicated to or are dedicating themselves to the art. Keep writing!